BRAND IDENTITY / PRINT / WEBSITE / EVENT PLANNING / SOCIAL MEDIA MANAGEMENT
In 2018 we were commissioned by Gallo UK to create an identity and website for an innovative new competition launch designed to attract aspiring young culinary apprentices and young chefs to come forward and show their skills. With a target market of 17- 23yr olds we designed the site graphics to appeal to that demographic and, coupled with an easy to use and informative website, accessibility and interest were top notch. We’ve since gone on to help run the subsequent yearly competitions with social media engagement, print advertising and regular advertorials throughout the year.
The initial competition was a success and has grown year-on-year, expanding quickly to regional heats around the country, and into Ireland prior to the Grand Final.
We helped Gallo UK created a new identity for the competition, one that could be used across a variety of media, from digital to print. We used a combination of a bowl, rice grains and the wordmark to form an emblem that works in the Gallo brand colours and single colour use.
We spent a day in the Tottenham Hotspur FC kitchens to create a launch video for this years competition.
Each year there is a substantial amount of design to be done including print advertising leaflets, banners and certificates. From the regular social media teasers… to the final heats held around the country.
We created a website where entrants can find help and advice for the competition and an online entry form. Together with the social media platforms pushing users to the site this also helped to further reinforce the brand …
