WEBSITE / DISPLAY GRAPHICS
In today’s environmentally aware world, having accurate information about how products affect the planet is essential for businesses and consumers to make smart choices. Developed by the European Commission Product Environmental Footprinting (PEF) is a method of life cycle assessment (LCA) that provides rules to quantify and communicate environmental impacts of products, including goods and services. PEF is instrumental in advancing towards a more sustainable economy by providing producers and buyers with the tools they need to make informed and more sustainable choices.
We were tasked with taking a complex subject and explaining the concept behind it in a non-technical way. Not an easy task, given the nature of the processes and procedures involved. The core deliverable was to be the website, this helped to explain the core principles behind PEF and also to highlight the tools that had been developed specifically to enable business to easily comply with the proposed standards.
To help showcase the PEF standards and promote the website, we created several display banners, for use at the various workshops and the congress that were run…
We provided a fresh online style, lots of white space and use of distinctive icons and diagrams to help break down the subject matter into easily digestible information…
