BRAND IDENTITY / ILLUSTRATION / WEBSITE
We were approached by Loughborough College to help identify opportunities and routes forward into Further Education, Apprenticeships, University and the World of Work.
We developed an exciting identity and a platform resource to help students, particularly those at the end of their time at College, be aware of as many options as possible to help them make an informed choice about their future. By nature the website continues to evolve, and will shortly encompass virtual work experience, placement opportunities and continued comment from Universities, workplaces and ex-students who are already making their way in their chosen path.
We wanted to inject a little humour and excitement into the brand development to give a memorable look and feel.
The logo development works well and the character sets added the right amount of fun to the project under the tag line of ‘If the cap fits’ – most of the options featured had some form of appropriate headgear and it seemed logical to work this into the brand.
To help promote the campaign to students we produced a set of characters for use throughout the website and social media platforms, here are a few examples …
